Don't just focus on the reward
Photo: Constantine Johnny/Getty Images Every night before bed, I make a to-do list for myself. I write down all of the things I know I have to do the next day so they don’t get lost in the shuffle, and it generally works out fine. I do the things and I cross them off. Except for one bullet point. Inspired by a co-worker’s sagely advice, I’ll usually include something like: “Wake up an hour early and write at least 500 words.
The study found that although participants typically chose high effort and high financial reward, ultimately their performance depended not on their desire for that reward but instead on the amount of effort they had to expend. Dr. Osman, co-author of the study, said in the same press release, “If we aren’t careful our plans can be informed by unrealistic expectations because we pay too much attention to the rewards. Then when we face the reality of our choices, we realize the effort is too much and give up.” She suggests this explains why so many New Year’s resolutions are abandoned once it becomes time to actually, ah, do them.
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