We have the Impossible Burger. Next, we could be eating lab-grown, animal-free dairy.
as those competitors' market share grows. But their next challenger may be coming from the laboratory, in the form of synthetic whey, and investors are already lining up.
Ryan Pandya saw an opportunity in this consumer conundrum. He wants to be the first to market a non-animal whey protein through his Emeryville, Calif., company, Perfect Day. Like other food start-up founders, Pandya and business partner Perumal Gandhi are vegan. Rather than forgo the taste of real cheese and dairy for poor vegan substitutes, the pair decided to invent their own version of the real thing.
Late last year, agriculture giant Archer Daniels Midland agreed to invest in Perfect Day as the start-up seeks to lower the cost of making whey."When you're creating something that already exists, there is already an established price point," said Victoria de la Huerga, vice president of ADM Ventures."The goal for companies that are leveraging new technology to make new food is you have to make it affordable.
Matt Gibson, the New Zealand-born founder of New Culture and a self-described committed vegan, said he didn't like the nondairy options on the market."I just don't think you can make cheese with any of the plant-based proteins," he said. "In terms of the FDA's attitude, it will be near the GMO product: Functionally these are the same," Barrella said, using corn as an example:"There is no scientifically known difference between corn and GMO corn."
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