People in Asia aren’t guzzling as much beer as they used to.
Dutch brewer Heineken\n \n announced disappointing earnings and cut its financial outlook Monday, posting a 9% drop in net profit in the first half due to a downturn in what is normally its most profitable region, Asia Pacific. Demand in Asia Pacific in the first six months of 2023 was worse than expected, with a 13% drop in the volume of beer sold compared to the same period last year.
3% in the first half, that was “more than offset” by inflationary pressures and reinvestment in the business, it added. To cope, the company’s recent price hikes have been “often leading the market,” it noted. That, in turn, has clearly driven some consumers away. The brewer also blamed a drop in premium beer sales on a decline in Russia, a market the company has said it’s trying to exit.
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