The Heineken® beer 'Star Bottle' is getting a facelift exclusively available on South African soil and involving the Brew a Better World initiative.
The business continues its strategic push towards sustainability as it leaps away from tradition and unveils a bold new design for its new returnable bottle in South Africa, a first in the worldSenior Brand Manager for Heineken®, Bhavna Mistry, said:
“The new bottle is about more than only beautiful design; in 2023, 29% of our beer portfolio was in returnable bottles, and this decision will result in 65% of our total beer portfolio moving out of single-use glass in 2024.”has demonstrated its dedication to sustainability by investing in innovative initiatives and technologies that reduce carbon emissions and make way for new industry standards.
An objective set to be achieved in the first half of 2024 covers over 30,000 square metres of indigenous plants and the brand's largest and most significant community development initiatives. “The Heineken® Green Zones represent an important partnership between the company and the communities we serve. We’re going one step further than only clearing glass, we’re replacing that glass with fields of grass,” Mistry added.
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