How a '70s style term coined in Japan has influenced labels including Todd Snyder and Drake's.
. According to Drake’s creative director Michael Hill, the addition felt like a natural progression.
“Drake’s has always celebrated mid-century collegiate style—duffle coats, rugby shirts, oxford cloth button-downs, repp ties and, of course, natural shoulder, unlined tweed and corduroy tailoring—and as we’ve brought more functional outerwear into the mix, this has been a constant prerequisite in our collections. A sense of cohesion between plein air Americana and academic apparel.
More specifically, Hill says the aesthetic has served as a direct inspiration for Drake’s range of caps and chore coats embroidered for the fictitious “Haberdasher Horticultural Society,” and is the driving force behind an upcoming hiking edit. “[Heavy Duty Ivy] is something we’ve always been keen on,” he says. “The style fits right into our approach toPerhaps there’s one more reason for the formerly anonymous look’s newfound prevalence.
“Heavy Duty Ivy is where the basics of men’s style are at the moment,” Marx says. “Not necessarily because of a direct Japanese influence, but because it describes a focus on heritage and functionality that makes the most sense as an introduction to style for men in today’s world.”
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