According to spokesperson Tammy Jarbeau, the advertising rules do not prohibit cannabis companies from sponsoring a person, entity, activity or facility, but that sponsorship cannot be used to promote cannabis and it is prohibited to display a brand element of cannabis
Health Canada is investigating whether two cannabis companies violated advertising laws when they sponsored a fundraiser last fall for a Toronto-based charity with ties to Bill Blair, the federal minister who oversaw the legalization of the drug.
After The Globe and Mail asked about these donations and logo displays on Feb. 25, Health Canada said it had launched a review of whether this incident violated the Cannabis Act. Health Canada said it has followed up with the company to ensure it is aware of the promotions prohibitions, and it understands that Kids, Cops & Computers has removed the names of the cannabis companies from the list of sponsors on its website.
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