The Korean millennial used to head the Seoul outpost of the iconic bakery from San Francisco. It took his S’pore-based sister six months to convince him to uproot himself and set up shop here.
For close to 10 years, Hong Ui Chang, 34, had been working as a baker in Seoul. His impressive CV includes beingat the Korean outpost of renowned San Francisco bakery, Tartine, and most recently, the executive baker at Figments, a hip bakeshop in Seoul. But just two months ago, the South Korean baker made the big move to Singapore to set up his ownLean & Rich Bakery opened at UE Square shopping mall at Clemenceau Avenue on 17 August 2024.
Why did he give up his successful career back home to relocate to Singapore? According to Sarah, he almost didn’t: “Initially, he didn’t want to come,” she laughs, noting that it took her a full six months to convince him to move., Richard Hart, moved to Copenhagen and combined with European-style bakes”.Hart Bageri in Denmark, famous for its sourdough bakes . He adds: “
If you wanna chat with the Seoul native at his shop, know that he’s more fluent in mandarin than English .And thus, Lean & Rich was born. According to the owners, ‘lean’ here refers to lean dough - which “contains basic ingredients only, like flour, salt and yeast”, while ‘rich’ dough is made with “additional ingredients like eggs, butter, sugar and milk”. In a nutshell, lean dough is typically used for simpler breads, while rich dough is used to make pastries.
Sourdough , Olive and Rye , plus platters of Plain , Quinoa or Walnut bread, which come with whipped butter and honey on the side.are offered, featuring sweet flavours like Chocolate , Vanilla , Pistachio and Seed Cinnamon . A savoury Ham & Cheese croissant is available as well, while a plain one costs $4.50.
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