🎧 'Not everyone should offer free product.'
Free products and services are everywhere – from buy-one-get-one-free offers to free office software like Canva and Google docs, and, yes, this very podcast. If your revenue strategy does not include give aways, these free goods and services can put extra pressure on your business. How can you compete?
In this episode, you’ll learn which key factors to consider as you decide how to compete with a free entrant. You’ll also learn how to refine your own product mix and consider which of your customers to target with free products. · Discover 100 years of Harvard Business Review articles, case studies, podcasts, and more at HBR.org.Copyright 2023 Harvard Business School Publishing Corporation. All rights reserved.
“Really, the challenge becomes how do established companies think about their own systems in ways that make those systems not become obstacles to launching free but really become facilitators,” he explains.
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