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Upsides of Social Media MarketingNew Web Hosting Pioneer Emerges, Offering Affordable Hosting Solutions Coupled with…Customer Experience Architects, Point Iconic, has won two golds and one silver for its Ultra Liquors ‘Black Friday Like Never Before’ campaign at the Smarties Awards. The two gold wins were in the Customer Journey Marketing and Lead Generation categories, while the silver was awarded for the Small Budget, Big Impact category.
Black Friday tends to become saturated with superficial deals and promotions, creating a noisy environment for any brand to be distinctive and meaningfully engage customers. Point Iconic’s Strategy Director, Carla Gontier, expressed, “To stand out, the campaign aimed to create hysteria among customers, driving them in-store and online to take advantage of the discounted prices, thereby boosting sales.
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Nigeria/South Africa: Paris 2024 - Minister Charges Super Falcons to Break Jinx in South AfricaThe Minister of Sports Development, John Owan Enoh, has tasked the Super Falcons of Nigeria to defeat their South African counterparts in the second leg of their Olympic qualifiers on Tuesday in Pretoria.
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South Africa: Will South Africa's Voters Survive the Disinformation Deluge?The biweekly report by the Centre for Analytics and Behavioural Change (CABC) sheds light on what they describe as concerning trends in online activity leading up to South Africa's general elections.
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South Africa: Zimbabwean Migration to South Africa - How Technology Helps Keep Families TogetherAnalysis - Political instability and economic decline in Zimbabwe have accelerated migration to South Africa in the last two decades. Because of the overriding socio-economic focus of the migration, people often fail to understand the effects on the migrants and their families.
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South Africa: EFF and MK Party Dominate South Africa's Online Election DebateIn the lead-up to South Africa's 2024 national elections, the Economic Freedom Fighters (EFF) and the uMkhonto weSizwe Party (MKP) are dominating the online conversation, according to this biweekly report from the Centre for Analytics and Behavioural Change, which analyzed the conversation between 18 March and 1 April 2024.
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Central Africa: Africa/Central Africa - the New Cold War Passes Through MercenariesIs the Central African Republic a 'Paradise of mercenaries'? The country has long been the scene of the intervention of various private military companies (PMCs), at least since March 2003, when François Bozizé took power in a coup supported by France against President Ange-Félix Patassé.
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Africa: USAID Launches the Africa Trade Desk through Prosper AfricaPress Release - Today, Deputy Administrator Isobel Coleman announced the launch of the Africa Trade Desk, a signature trade platform from Prosper Africa that links large U.S. food retailers to African producers.
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