.halsey shares new single 'So Good'
said that her label wouldn’t release a new song of hers unless it had a viral moment on TikTok.
“Basically, I have a song that I love that I want to release ASAP, but my record label won’t let me,” Halsey said. “I’ve been in this industry for eight years and I’ve sold over 165 million records and my record company is saying I can’t release it unless they can fake a viral moment on TikTok.” Of course, guess what happened next? The moment was covered and…went sorta viral. The label denied it stood in the artist’s way and said that it would release the song. That time is now., which was co-produced by Nine Inch Nails’ Trent Reznor and Atticus Ross. “So Good” is produced by Tobias Karlsson and Max Martin, and the upcoming video for the song is directed by Alev Aydin.
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