.halsey's new song is done — but she claims her record label won't let her release it until she goes viral.
“My record company is saying that I can’t release it unless they can fake a viral moment on tiktok,” she continued. “Everything is marketing. I just want to release music, man. And I deserve better tbh.”The TikTok video, which has reached over 7.
Halsey followed up her initial post with another video showing the behind-the-scenes game plan. According to an unknown voice in the background, the song title, “So Good,” would come first so that the TikTok audio would have an accurate name, optimized for searching on the app. Then, the artwork would be unveiled next. If Halsey agrees with not sharing the release date quite yet, they can get the ball rolling between Monday and Wednesday of this week.
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