Step aside, catfishing. “Greenwashing” is the new trend, new research shows.
“Greenwashing” is the new “catfishing,” new research shows.
That was followed by it feeling “like the right thing to do,” and environmentally sustainable actions making respondents “feel good.” “We only have one Earth, and future generations will judge us by the state in which we leave the planet,” Jessica Hann, Avocado Green senior vice president of brand marketing and sustainability, said in a statement.
This might be why 42% have purchased something, only to later realize the company they bought it from wasn’t as sustainable as it seemed.Even then, 70% said regardless of the truth, they feel better purchasing something that claims to be environmentally sustainable.
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