Republican women have to prove strength and competence to conservative voters who harbor traditional views about femininity while expecting their candidates to seem “tough.” Haley walks treacherous road for GOP women :
American politician and First Lady of the United States
The early days of Haley’s campaign, which she announced Tuesday, quickly illustrated the challenges facing Republican women. For decades, female leaders in both parties have struggled with what political scientists call the double bind: the difficulty of proving one’s strength and competence while meeting voters’ expectations of warmth, or of being “likable enough,” as former President Barack Obama once said of Hillary Rodham Clinton during a 2008 primary debate.
Haley faces many hurdles that have nothing to do with gender. Trump and Gov. Ron DeSantis of Florida, who is generally seen as Trump’s strongest potential adversary, lead her significantly in early polling. And her occasional criticisms of Trump, after serving in his administration and often heaping praise on him, may leave her ill-defined in the eyes of voters.
Juliana Bergeron, the New Hampshire Republican national committeewoman, said she saw Haley as a credible candidate. Those sentiments were easy to find at a Haley campaign event inside the town hall in Exeter, New Hampshire, on Thursday night. She pointed to former Gov. Sarah Palin’s claim that the only difference between a “hockey mom” and a pit bull was lipstick, or Haley’s reference to wearing heels.
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