Hair dye and cookie dough — what people in the US and Europe are shopping for in lockdown
In sharp contrast to the Italians, Americans seem to be turning to processed food in droves, with frozen cookie dough sales increasing by 454%. Frozen pizza kits went up 243% while pizza crust mixes also rose by more than 100%. Other popular items included egg substitutes, dried yeast and reduced-calorie soft drinks. Cleaning products were also popular, with disposable gloves and trash-can deodorizers seeing significant sales increases.
The French have also turned to baking, with sales of yeast up 175%, the highest rise of any product in the country. Flour, dessert and tinned tomatoes were also popular, as well as home cleaning products. Bleach sales were up 78% and bath soap purchases went up 65%. French officials extended the country's lockdown by at least three weeks from Sunday.
In Germany, the products with the highest growth were home cleaners, cleaning wipes and household gloves, perhaps a precursor to lockdown restrictions. Germans were also keen to buy hand cream, yeast, chilled fresh dough and potato products, with dried potato dumplings seeing a 74% increase in sales.
In the U.K., sales of baking products had the highest increase, at 49%, with canned meat, pasta and noodles also seeing rises. Sausage sales also increased, perhaps due to people barbecuing as the country enjoyed warm weather. In Britain, finance minister Dominic Raab extended the lockdown by at least another three weeks last Thursday, taking the measures to May 7.
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