Almost a year after its initial launch, HaileyBieber's highly-coveted skincare brand, rhode, is finally available in Canada.
In June 2022, the Arizona-born model and influencer put her name to something that wasn’t just a trend. The self-proclaimed “skincare product junkie,” launched, a line of simple and intentional skincare products. With the focus of giving a natural, dewy glow and improving the skin’s moisture barrier, rhode’s first round of products instantly sold out when they hit the US market.
Ahead of the launch, we chatted with Hailey about the inspiration behind rhode, her skincare journey and her favourite Canadian activities.It feels really crazy to finally be launching somewhere else outside of the US. I think it feels the most right for me to take it to Canada first. I’m just really excited—I’ve seen so many people asking for it in Canada.
I also knew rhode was the name that I wanted to use—it had been on my mind and my heart for so long. It just was kind of a matter of how do I get started and when, and then the pandemic hit. I felt like I finally had the time to start having the conversations and I just started making phone calls [about my] idea. I [talked to] people that were in the [skincare] space and I was very clear on my vision and what I wanted to do and now almost three years later, we are launching in Canada.
I never want to put excess into the space and into the world because there’s so many incredible brands [and products] to choose from. For me the way I felt like we were going to stand out was having this mindset of a curated [set] that have a great formula, with a great aesthetic and awesome branding. [We created] this world that people could just be a part of and feel like they have something that they love to use.My journey with skincare has always been [about] finding what has worked for me.
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