H Samuel has launched its new 'Perfect Weld' permanent jewellery service at selected stores
H Samuel has launched a new service where it welds bracelets around shoppers' wrists to create "permanent jewellery". The trend has taken off on social media in a rise of people using them as a sign of commitment between friends and loved ones.
H Samuel's 'Perfect Weld' permanent jewellery service is available for customers as young as seven years old. Under 16’s must be accompanied by a parent or guardian. The process takes place in a 30-minute appointment in-store at selected H Samuel locations, including Kent, Essex, London, Newcastle, Liverpool, Birmingham and Sheffield.
The permanent jewellery at H Samuel is made from 925 sterling silver, 14/20 gold filled and 9ct white, yellow and rose gold, rather than base metals or cheap alloys, to reduce the likelihood of skin reactions. H Samuel claims you can even safely swim and shower in the permanent jewellery, promising that it’s "durable and designed to be worn continuously".
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