H-E-B gives a sneak peek of its new store in Frisco before the public opening on Wednesday
The store is one of several planned for North Texas, giving a sneak peek at what eager shoppers in Mansfield, Plano and McKinney, where future stores have been announced, have to look forward to.
The beloved Texas grocer has drawn criticism for opting to open stores in more affluent communities where fresh food is already readily available. Company representatives said Frisco was chosen due to its economic strength and because the city is growing by about 1,000 residents per month. Jeff Cheney, the mayor of Frisco, said the grocer will have dramatic regional appeal and will increase tax revenue in the area. He noted that other stores in the area have been taking on remodeling projects and holding grand re-openings to step up their game.Download NBC 5 Dallas-Fort Worth
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