Gwen Stefani on Why Her New GXVE Beauty Line “Is Not Another Celebrity Brand”

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Gwen Stefani on Why Her New GXVE Beauty Line “Is Not Another Celebrity Brand”
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Gwen Stefani is translating her trademark Old Hollywood-inspired style into a new beauty line

Priced from $21 to $48, the label comprises transfer-resistant, long-wear matte and satin lipsticks in Stefani’s signature red; 24-hour waterproof gel eyeliners in matte black and metallic blue finishes; a four-pan eyeshadow palette in four color collections ; double-sided brow pencils with sculpting brushes in six shades; and a hydrating makeup primer oil infused with soothing meadowseed oil.

Since her mall makeup artist days, Stefani would go on to be tapped as a global ambassador for L’Oréal, Revlon and Urban Decay.

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