Gundi Studio's founder Natasha Sumant on why she named her label after an expression used to shame outspoken women. feminism fashion
Gundi Studios Is Designer Natasha Sumant’s Attempt At Subverting The PatriarchyNaming her label after a word that seeks to shame women into being less assertive, the New York-based founder — who also works with women artisans in India — is battling sexism with fashionAn expression used to shame outspoken girls into behaving more ‘lady-like’, a word that reduces powerful, rebellious women to simply loud ‘feminazis’, one that made Natasha Sumant bristle with indignation.
We either create or commission the content that appears on our website. We specialise in long-form and aim to cover topics like sustainability, feminism and pop culture with a focus on creative individuals that we think are inspiring.I live in Mumbai for part of the year, specifically to oversee product development and design. I design all the pieces myself and prototype them in a workshop in Delhi once a year. We don’t believe in the collection or fashion week model as such.
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