MASA Collective, a San Antonio-based group of artists, help facilitate the build.
The piñata measured 6.161 meters wide, 18.015 meters long, and 30.448 meters tall, making it the largest in the world.In true puro San Antonio fashion the piñata is in the shape of an ear of corn.
The massive corn cob structure — measuring 6.161 meters wide, 18.015 meters long and 30.448 meters tall — was created in a partnership between the Corn Nuts brand, VaynerMedia, the MASA Collective and ACES HIGH.The piñata was unveiled at the Charro Association Arena on the city's South Side and the Corn Nuts team was presented with an official certificate by a Guinness World Records adjudicator.
The record-breaking attempt was made to celebrate a new flavor of Corn Nuts, Mexican Style Street Corn.
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