Amid cost cutting at SVOD platforms, distribution through free ad-supported television platforms, like Paramount Global's Pluto TV and Fox's Tubi, is an increasingly attractive way to monetize content.
If you blinked your eyes, you might have missed it. Free ad-supported television has transformed from an alternative platform enabling cord-cutters to watch linear television to a complementary platform operating alongside traditional TV.
For the uninitiated, FAST content is available free of charge to consumers via an ad-supported streaming platform. The advertising is integrated into the content, with content owners and distribution platforms either sharing ad revenue or splitting up the inventory, with each retaining the profits generated from its share. The top FAST services reach tens of millions of users each month.
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