Guess which Fortune 500 brands and govt agencies share data with Twitter?
, at least 70,772 websites were still using Twitter's advertising code and tracking pixel on their pages.
In addition to sharing info on their visitors including cookie IDs, IP addresses, and browsing data with Twitter, Adalytics — a data analytics org that essentially tracks web trackers — also observed some websites sharing hashed emails and phone numbers with the platform. There is a tool that organizations can enable to restrict what Twitter can do with this web traffic data: the tool"enables an advertiser to limit Twitter's use of individual-level conversion events for specific business purposes only on that advertiser's behalf."
The RDU tool requires the advertiser to send a parameter to Twitter, specifying that the organization wants Twitter to limit its use of data collected"for an individual conversion event," according to Twitter's RDU page."When enabled, Twitter will limit the use of personal data received in connection with the restricted conversion event to certain business purposes on behalf of the advertiser, such as measurement," it explains.
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