Gucci is now zooming in on the Horsebit 1955 handbag, marked by an archival equestrian emblem. The new campaign is fronted by Halle Bailey, Hanni, and Julia Garner and lensed by Mert Alas and Marcus Piggott.
Garner, who also attended Gucci’s women’s show in February, is doing double duty as she also appears in the new Gucci Guilty campaign. She has often made red carpet appearances wearing Gucci, including in January when she was bestowed the Golden Globe Award for Best Supporting Actress for her performance as Ruth Langmore in the “Ozark” crime series.
The three artists are portrayed against brightly colored backdrops, holding the Horsebit 1955, whose double ring and bar is a variation of the one first introduced on a signature loafer 70 years ago. These images, similarly to those released to advertise the Jackie 1961 bag, focus on the personality of the three artists and Gucci’s history, carryover signature accessories and craftsmanship, shifting away from the more flamboyant aesthetic of
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