Kering, owner of brands including Gucci, will tighten its grip on its e-commerce...
PARIS - Kering, owner of brands including Gucci, will tighten its grip on its e-commerce operations, focusing on its own branded sites to sell its luxury products or ventures where it can control its image and client data.
Kering had already said it would wrest back control of web operations for brands such as Balenciaga and Alexander McQueen which had been developed by Yoox Net-A-Porter - an online retailer now fully owned by the group’s rival Richemont. “Each time we move from wholesale to a concession we see our top line increase in a material way,” Boutte said.
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