De Sarno, 39, began his career at Prada in 2005, before moving to Dolce \u0026 Gabbana and then joining Valentino in 2009.
At Gucci, he will be tasked with reviving the fortunes of a brand that accounted for two-thirds of Kering’s profits in 2021 but has been losing momentum in recent years after stellar growth in 2015-19.Start planning for your weekend with expert recommendations from our team of writers on what to cook, where to dine, and the perfect wine pairing delivered straight to your inbox on Thursday at noon.
“I am proud to join a house with such an extraordinary history and heritage, that over the years has been able to welcome and cherish values I believe in,” De Sarno said in Kering’s statement. “I am touched and excited to contribute my creative vision for the brand.”Gucci CEO Marco Bizzarri said that having worked with a number of Italy’s most renowned luxury fashion houses, De Sarno “brings with him a vast and relevant experience.
“We salute Kering’s decision,” said Luca Solca, analyst with Bernstein. “Gucci – and the Kering shareholders – need courage and an original point of view.” He had been in the job seven years but left following tensions with Kering’s top management, sources told Reuters.
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