Taylor Swift and 'Guardians of the Galaxy' led cassette sales in 2023. Get the details.
unspooled big numbers on cassette tape in 2023, as the combined sales of the two accounted for 29% of all cassette albums sold in the U.S. last year, according to data tracking firm Luminate. Further, the top five-selling cassette albums of 2023, as well as six of the top 10, were all Swift and, released last October, was the No. 2-seller, with 17,500 sold.In total, 436,400 cassette albums were sold in the U.S. in 2023, down just 0.75% as compared the configuration’s volume in 2022 .
Cassettes accounted for a mere 0.41% of the total 105.32 million albums sold in the U.S. across all configurations combined – cassette, vinyl, CD, digital download, etc. Cassettes were once the leading configuration for all album purchases in the U.S. – from the early 1980s until the early ‘90s. In 1994, for example, 40% of all albums sold were on cassette – with 246 million cassettes sold that year of an overall 615 million albums.
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