Grumpy Cat died on May 14, but her lucrative, seven-figure brand still is on the rise. Here's why:
The feline phenom's lucrative seven-figure brand will continue to grow, with an increasing number of followers and plans to reteam with Aubrey Plaza.
Following her passing, Grumpy Cat gained 400,000 followers, even though Lashes said all of her social media accounts went dark for a month in mourning. “After the announcement post, a lot of people in the comments said, ‘Keep posting Grumpy Cat, don’t let this stop,’" Lashes says.
That commitment has carried over after her death, and Lashes and Plaza have been in development on a few upcoming collaborations. As the manager says, “it was agreed by both of us that we were going to keep carrying this torch and keep doing the things that we’re doing and letting Grumpy grow and keep touching people.”
Grumpy broke out as a social media star from a single post on Reddit and has gone on to become the first cat in history to have a Madame Tussauds wax figure. In the seven years since her big break, pet accounts have become increasingly popular and competitive for superstardom, Lashes says, with lots of animal owners vying for the same goal.
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