Some 95 of consumers are still worried about the impact of rising grocery prices, analysts Kantar found.
Grocery price inflation has dropped to its lowest level in more than a year – but 95% of consumers remain concerned about rising supermarket bills, figures show.
Fraser McKevitt, head of retail and consumer insight at Kantar, said: “Grocery price inflation is down for the sixth month in a row, but 12.2% won’t be a number to celebrate for many households. Kantar said the discounters Aldi and Lidl had benefited from inflationary pressures, with knock-on effects for British shopping habits more generally.
Own-label sales grew by 9.9% over the month, with the products now making up 51% of all grocery sales, up from 48% in August 2013 and the equivalent to a £3 billion shift in sales away from brands, Kantar said.
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