These female powerhouses not only contribute to the country's economy, but are inspiring others to follow in their footsteps.
Grit, community and technology helped local female entrepreneurs in recent years to break down barriers and make significant inroads in various industries. Education, skills, resilience, surrounding yourself with the right people all play a role in getting and staying ahead.
“Having access to digital tools that will help build core business skills, such as financial literacy, are significant factors in the success of woman-led small businesses. In fact, according to Xero’s 2023 State of Small Business Report, the two most significant factors that helped small businesses survive and grow in the past year were technology and their accountants ,” says Carla Thiele, head of marketing at Xero South Africa.
“Our name, GRIT, represents what we believe and stand for: Strong character, passion, perseverance, initiative, resilience, tenacity and guts, all the characteristics that are essential for success as a female entrepreneur. Connecting with experienced partners and mentors can also provide valuable fresh perspective and help you to navigate obstacles you might encounter on your journey.
By leaning in on technology, continuously learning and embracing resilience, female entrepreneurs can make a lasting impact on their industries and inspire others to follow suit, driving innovation and economic growth in the process.In today’s digital age, technology can significantly boost your business.
She says that using a range of software and hardware solutions has helped her practice transform the finance function and empowered her team to unlock critical financial data for better decision-making.