GridKor plans to expand sales, while exploring licensing opportunities for the brand.
While The Perfect V is available on sites like Revolve, Bluemercury, Macy’s, Anthropologie and CurrentBody, this acquisition will set the brand up for further expansion.
“GridKor has the resources to scale the brand and take it to new heights through e-commerce and global licensing opportunities,” said Avonda Urben, chief executive officer and founder of The Perfect V. Following the acquisition, Urben will stay on the board and act as a brand partner. This deal is set to diversify GridKor’s portfolio and allow for expansion in e-commerce specifically. The two Pittsburgh, Pa.-based companies GridSwitch and KorDev came together to create GridKor as an M&A vehicle, combining expertise in web development, digital marketing and energy. The company has done more than $100 million in acquisitions in 2022 in categories including trucking, real estate, skin care, energy and tech.
The company plans to pitch and license certain signature products and regimens like the VV Cream, $46, and the Vanicure to health,“We plan to not only expand the sales side of the brand, but explore licensing opportunities as well. Ultimately, our biggest goal is to expand the market when it comes to intimate skin care and help women achieve comfort in beauty,” said Josh Clingensmith, chief marketing officer of GridKor.
Clingensmith explained, with this acquisition, GridKor plans to turn The Perfect V into an eight-figure company. brands have started to gain traction with investors lately. Brands like Cake and Dame raised capital this year, and some, including SmileMakers, Foria and Sweetspot Labs, have even landed in Ulta’s online intimate wellness shop.
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