'Barbie': Greta Gerwig Shatters Records For Female Directors at Box Office
The Big Picture The phenomenal success of Barbie has catapulted Greta Gerwig straight to the A-list. Which isn’t to say that she didn’t pay her dues. Gerwig has had a traditionally gradual rise up the ranks, which is in stark contrast to many young filmmakers who have been handed major franchise movies after having delivered an indie hit or two.
After three full weeks in theaters, the movie passed three major milestones on one day. The movie crossed the $500 million mark domestically on Friday, after having already shot past the $1 billion mark globally some days ago. By doing so, it has become the highest-grossing film by a female director at the domestic box office, overtaking Frozen II, directed by Jennifer Lee and Chris Buck.
Gerwig first broke out as the co-director of Nights and Weekends, alongside mumblecore maverick Joe Swanberg. She made her solo directorial debut with the acclaimed Lady Bird, which grossed nearly $80 million worldwide, and earned her Oscar nominations in the Best Director and Best Original Screenplay categories. She followed it up with Little Women, which grossed over $200 million globally, and earned Gerwig her third Academy Award nod, this time in the Best Adapted Screenplay category.
Gerwig Meticulously Worked Her Way to the Top While Lady Bird only cost $10 million to produce, Gerwig leveled up with a $40 million budget for Little Women. Barbie is by far her most expensive film, with a reported budget in the $150 million range. Ridley Scott would approve of this career path; in a 2017 interview with Vulture, the legendary filmmaker said that it is “stupid” of studios to hand inexperienced filmmakers $180 million budgets to make massive tent pole movies.
The world is now Gerwig’s oyster. While there have been obvious talks about a Barbie follow-up, Gerwig is currently attached to helm two Narnia movies for Netflix. Based on the popular Mattel toyline, Barbie offers a satirical and subversive take on themes like patriarchy, existentialism and feminism. The movie stars Margot Robbie and Ryan Gosling in the central roles, and marks a much-needed box office victory for them after a series of disappointing results.
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