Greta Gerwig, who last directed LadyBird, is eyeing MargotRobbie's Barbie as a helming vehicle
attached to star and Alethea Jones directing. When Barbie moved her Malibu Dream House from Sony to Warners late last year, Patty Jenkins was circling as director but nothing was ever formalized.
Gerwig and Baumbach are outside-the-box choices for branded entertainment, but it shows that the studio and producers are committed to trying to make something with a unique voice in order to stand out in a crowded marketplace. And Gerwig and Baumbach are nothing if not unique, principally known for small-scale comedic dramas. Baumbach earned an Academy Award nomination for starring Adam Sandler, Ben Stiller and Dustin Hoffman.
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