European brewers expect they will need to tell more demanding drinkers as much a...
ANTWERP, Belgium - European brewers expect they will need to tell more demanding drinkers as much about the environmental impact of a beer as its taste in the next decade as Europe enforces pollution laws.
“The changing political landscape is forcing us to think there will be a stronger push for topics like climate change,” said Heineken Chief Executive Jean-Francois van Boxmeer told the Brewers of Europe Forum in Antwerp on Monday. “We know how to reduce further. What we don’t know is how we go from 2022 to 2030,” Carlsberg’s ‘t Hart said.Meanwhile Van Boxmeer, whose Dutch company introduced new targets for water use in March, said brewers still had work to do on packaging, whose CO2 footprint is 36 percent of the group’s total, double that of the brewing process.
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