Great Wall Taps Emil Frey To Distribute Ora, Wey EVs In Germany via insideevs.com
Slowly but surely, Chinese automakers are setting foot in Europe with their electric vehicles, and their expansion goes beyond EV-friendly Norway.
While European brands that have been acquired by Chinese automakers are already present in many markets in the region , Chinese brands, Great Wall Motor, one of China's largest automakers, is the latest to announce plans to enter new European markets thanks to a strategic partnership signed with the largest car dealer group in the region, Emil Frey.
For starters, the dealer group will distribute Great Wall's Ora and Wey brands in Germany, beginning with thein the fourth quarter of this year. Meanwhile, the Wey brand will launch in Germany with the Coffee 01 plug-in hybrid SUV. Great Wall Motor and Emil Frey are currently in"intensive talks" to extend the strategic cooperation for both brands to other important markets in Europe. The EV-only Ora marque has also been confirmed for the United Kingdom, where the Funky Cat will debut this fall. "For Great Wall Motor this is a milestone on the way to Europe. This cooperation project with Emil Frey sets the course for our market entry and for the way to our customers.
In 2021, 16 percent of the 1.2 million EVs sold in Western Europe were shipped from China, including Tesla Model 3 and Model Y, Dacia Spring and BMW iX3, according to analyst Matthias Schmidt. The number of Chinese brands selling in Europe is expected to reach double figures in 2022 as they bring over increasingly more electric vehicles to the region.
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