Three communication tactics that leaders in any field can adopt today to motivate, convince and persuade.
... [+]Communication is a crucial skill for successful leadership, says Pulitzer Prize-winning historian, Doris Kearns Goodwin, in herAccording to Goodwin, some U.S. presidents were born with characteristics that served them well as leaders , but “they mostly made themselves leaders.”
In Goodwin’s 15-episode MasterClass, she reveals several specific communication tactics that leaders in any field can adopt today to motivate, convince and persuade.“Stories keep people alive. We remember them through the stories we tell. That's why the art of storytelling— and learning how to tell stories— about people is critical,” says Goodwin.
“As a result, he simplified his language,” says Goodwin. When a speechwriter wrote a draft for one of FDR’s fireside chats, Roosevelt scratched out the words “a more inclusive society.” He replaced the phrase with “a society in which no one is left out.” If Roosevelt could find a one-syllable word to replace a longer one, he’d use it.
Roosevelt’s appeal worked. People lined up to put their money back into the banks. Confidence had been restored thanks to Roosevelt’s simple, clear language.Long before Twitter forced us to summarize our thoughts in 140 characters, Teddy Roosevelt understood the power of a headline and short, pithy statements. Roosevelt’s aphorisms have stood the test of time: “Speak softly and carry a big stick.”
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