Reflecting its faith-based programming.
Originally acquired by GAC Media in 2021, the linear channel houses shows such as Going RV and is set to take a new name, becoming known as Great American Faith & Living. This strategic decision comes in the wake of Great American Media’s recent merger with Pure Flix, according to Deadline, a company owned by Sony. It marks the organization’s ongoing efforts to broaden its presence in the linear space focused on faith-based content.
“Given the enormously positive reaction from subscribers to Great American Pure Flix and the ongoing growth of Great American Family, now is the perfect time to sharpen our focus on our second linear channel,” Abbott said. “Great American Faith & Living fills a void in the marketplace, and we are confident viewers will enjoy a strong mix of content that brings the highest quality faith programming in the genre.
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