Grammy-Winning Country-Crossover Superstar Kacey Musgraves Becomes An Entrepreneur

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Grammy-Winning Country-Crossover Superstar Kacey Musgraves Becomes An Entrepreneur
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.) And in the process she’s gone from performing at western swing festivals around Texas to a two-year world tour with headline stops at Lollapalooza, Coachella and more. Musgraves self-released her first three albums; now when she wears a crop top it’s breaking news. To stay sane and maintain a sense of routine, Musgraves would burn Boy Smells’ Kush candle at night in her tour bus.

“Social media has its downside, but I love the ability to connect with a person or a company directly,” says Musgraves of her outreach tactic. “I love starting something that didn’t exist before. I haven’t done anything like this before. It was a really fun, creative challenge for me.” “I adore the gay community,” says Musgraves. “I’ve fought to be an ally since day one—even when my label made sure I knew that would be a bad step for me. In our genre, it wasn’t the norm. I’m happy to not only support an indie brand, but a brand that focuses on highlighting people of all gender associations.”

recall seeing Musgraves perform at Radio City Music Hall: “I saw all these young queer kids. She’s lending her voice to all these kids. Her authenticity is making other people feel seen.”

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