Tyla, a Grammy Award-winning singer, has partnered with Nike in a new endorsement deal. Known for her fashion sense and meteoric rise to fame, Tyla joins a roster of celebrities who have collaborated with the sportswear giant, including Travis Scott, Billie Eilish, and Drake. This strategic move by Nike aims to expand their influence in Africa, leveraging Tyla's massive following and ability to blend music, movement, and fashion.
Thanks to her sense of fashion and big wins, Tyla has partnered with Nike, joining a host of celebrities who have worked with the brand.
The Grammy Award winner is trending after partnering with one of the most recognizable brands globally—Nike. “They were always Nike, and I wanted them so badly,” she recalls. Years later, she doesn’t have to borrow—she’s officially the face of the brand.Nike’s strategic move to expand its influence in Africa involves teaming up with Tyla. Tyla’s ability to blend music, movement, and fashion into one cohesive identity makes her a perfect fit.
Two years ago, Nike collaborated with DBN Gogo, Wanda Lephoto and Anthony Bila to bring Gallery On 4th in Melville to life.WHAT DO YOU THINK OF TYLA’S ENDORSEMENT DEAL WITH NIKE?The Nedbank Cup Round of 16 is currently under way with seven* intriguing matches to be played. All the fixtures and results …
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