SINGAPORE: The Government is mindful that its advertising 'must not be towards a political end' and that spending on advertisements is 'guided by impartiality', Senior Minister of State for Communications and Information Tan Kiat How said in Parliament on Tuesday (Feb 28). Campaigns by government age
SINGAPORE: The Government is mindful that its advertising"must not be towards a political end" and that spending on advertisements is"guided by impartiality", Senior Minister of State for Communications and Information Tan Kiat How said in Parliament on Tuesday ."The Government is not unique in spending on advertising to promote awareness to the public. Many companies advertise to ensure that their brands reach their intended audiences," said Mr Tan.
The Government's advertising spend increased during the pandemic, as it was necessary to keep the public informed about COVID-19 and the Government's response.Ms He asked what obstacles were there in either tracking the effectiveness of the Government's advertising campaigns or publishing reports of key performance indicators.
"Ministries have to rigorously evaluate their advertising budgets and be accountable for their programmes," said the Senior Minister of State. "At the end of the day, Government’s advertising spend is to ensure that all Singaporeans can make full use of the Government’s many schemes and programmes," he added.
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