Goop Spreads: Gwyneth Paltrow’s Brand Expands To Netflix, Sephora

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Goop Spreads: Gwyneth Paltrow’s Brand Expands To Netflix, Sephora
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Gwyneth Paltrow’s Goop has announced it will soon launch a show starring Paltrow on Netflix and will soon sell a skin-care line in Sephora stores by lisettevoytko

first reported

Goop’s entry into Sephora on Monday afternoon, and that its skin care line will be available in select stores beginning February 28. Erin Cotter, Goop’s beauty and wellness general manager, said in a statement that Sephora is creating “an exciting new category of business for the modern consumer who is looking for beauty that fits in their wellness-oriented lifestyle.”LVMH-owned Sephora has over 1,000 locations and will carry more Goop products over the coming months.$250 million. That’s Goop’s most recent valuation, according to CNBC. The company’s outside investment totals $82 million.

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