Google uses India to test ‘deliver to the house near the post office’ feature
Google's Indian operation will test a feature that would offer navigation based on mentions of landmarks – kind of the way people do.of this"address descriptors" feature, product managers Malvi Hemani and Pinkesh Patel explain"People in India are used to communicating their addresses relative to a landmark or an area name."
Delivery riders and ride-share operators are therefore often told to deliver to a building next to a post office or pick someone up opposite a college.The same is of course true for anyone who lives in an area that is not well signposted. If you've ever had to explain to a driver how to bring you your pizza when they can't see your house number, you understand.Don't get us started.
"Through our conversations with developers in India, we've learned that they often try to mirror this way of communicating addresses by building a landmark field into the address form," wrote Hemani and Patel. Google's therefore built that into its address descriptors service, which"shows the most relevant landmarks and area names relative to an address [using] a combination of machine learning signals on proximity, prominence, and visibility." Real-world research was also used to identify and rank relevant landmarks and area names relative to an address.
Address descriptors is currently an experiment being run in 25 Indian cities. Google's not indicated if it will ever reach other nations , but in case you're curious it's publishedThe service was announced on Wednesday at I/O Connect – a Google gabfest for developers. The event also featured news that Google has open sourced– a database of offensive stereotypes, so you can exclude them from natural language processing models.
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