Google will no longer allow digital ads bought on its platform to appear next to online content that denies climate change, a ban that will also apply to YouTube, the company’s giant online-video service
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Google’s move aims to cut off a major source of income for providers of climate-change misinformation. Google’s $147 billion in ad revenue comes from selling ad space in its own products, such as YouTube, as well as from brokering ad sales on thousands of sites across the web. For several years, Google has prohibited advertising on certain content that is deemed misleading to the public or unattractive to advertisers, including civic disinformation, disinformation about the coronavirus pandemic and some content featuring minors.
NewsGuard, a company that tracks and rates news sites it says traffic in objectionable information, published a report earlier this year that said more than 4,000 brands have bought ads on websites publishing Covid-19 misinformation since the pandemic began.
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