Gen Z and Millennials increasingly favour TikTok as a source for information, shopping and recommendations. Gen Z and Millennials increasingly favour TikTok as a source for information, shopping and recommendations.
While Google Search is still popular, data shows that Gen Z and Millennials are increasingly using TikTok to find information, reviews and recommendations.Businesses will need to meet these generations on these platforms if they want to sell products and services.
For many these features are too much and that appears to be especially true of the younger generation. For many youngsters, TikTok and Instagram are their primary ways of finding information. Indeed, data shared by Search Logistics suggests that 73 percent of searches on TikTok are for information while 21 percent are for commercial interests.
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