Chatbots like Bard, Bing, and ChatGPT have a long way to go before they replace the 10 blue links.
All Bard is, from a user experience perspective, is a text box. And what has Google spent two-plus decades training us to do with a text box? Type search queries. Meanwhile, Google has also spent the last few years rebranding itself as “,” using Google Assistant to much more directly answer user questions and adding more information to the results page so you never need to click away.
The way Google talks about Bard seems to be, reasonably enough, based on what Bard can actually do. “In our initial testing, we found that people are delighted to use it for use cases like planning their neighborhood block party,” says Sissie Hsiao, a VP of product at Google and one of the Bard leads. For now at least, she called Bard a “creative collaborator” and didn’t seem bothered when Bard got a newsy query wrong.
Google has put some rails on the experience, trying to narrow Bard’s scope to only the things it does well. It refused to tell us how to make mustard gas, for instance, with one draft gently saying no and another angrily admonishing us for even trying.
Someday, though, as Bard continues to progress, you are going to see it in Google search results. To some extent, you already are: the infamous “10 blue links” aren’t gone yet, but Google has been using itsfor the last couple of years and to help people find new things to search for. All Bard really changes is the UI. And heck, when Google first announced Bard in February, it even included a screenshot showing AI-generated answers at the top of search results.
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