Google crams more AI into search as Apple, Samsung sniff around Bing
over the past several years, and secured exclusive rights to its GPT-3 large language model technology in 2020. The version used in Bing is its more powerful successor, GPT-4, plus the ChatGPT chatbot that is built on top.
Thanks to this, interest in Bing has grown exponentially, while previously it languished as the underdog to Google's search. However, figures from show Bing as still bumping along at less than 3 percent of global searches as of March 2023, compared with Google's 93 percent.took it for a spin last month, concluding that it will"need to get a lot better" if it is to live up to Microsoft's dream of reinventing search.
So it appears that Google may not have a great deal to fear, although the search and ad giant was evasive when we asked it for confirmation of the claims in"We've been bringing AI to Google Search for years to not only dramatically improve the quality of our results, but also introduce entirely new ways to search, such as Lens and multisearch," a Google spokesperson told us, adding:"Not every brainstorm deck or product idea leads to a launch, but as we've said before,...
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