Google and the National Football League have announced that YouTube TV will be the exclusive home of Sunday Ticket starting with the 2023 season. The deal ends DirecTV’s Sunday Ticket stewardship after 28 years.
earlier. DirecTV had paid around $1.5 billion annually for Sunday Ticket rights and had somewhere between 1.5 million-2 million subscribers for the package, according to industry estimates.
“We’re excited to bring NFL Sunday Ticket to YouTube TV and YouTube Primetime Channels and usher in a new era of how fans across the United States watch and follow the NFL,” NFL Commissioner Roger Goodell said in a statement. “For a number of years we have been focused on increased digital distribution of our games and this partnership is yet another example of us looking towards the future and building the next generation of NFL fans.
Armed with Sunday Ticket, YouTube TV stands to reel in a new tranche of customers, although a subscription to the $64.99/month service will not be required to get Sunday Ticket. The internet pay-TV service had more than 5 million customers, including those on free trials, Google said this summer. Sunday Ticket was the last bucket of the NFL’s media rights that had not been locked up into the next decade. Last year, the NFL inked massive deals with Disney, Fox, Paramount Global, NBCUniversal and Amazon that will keep most of its games with traditional media companies through 2033, with Amazon’s Prime Video securing exclusive rights to “Thursday Night Football.”
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