Google is taking the fight to Apple's iPhone and Watch. The only problem is it's not reaching a truly global audience with its hardware.
selling smartphones under its own brand for a dozen years, but its failure to break through into mainstream consciousness has been so total that its latest ads start by asking, “Did you know Google makes a phone?”
The watch and the Pixel offers the best Apple-like multi-device ecosystem with a pure Google services experience Through experience, Apple has made its Watch into a health gadget which doubles as a convenient tool for contactless paying and has a glanceable display of useful info. Google has done the same: the Pixel Watch is a Fitbit in all but name and design — it’s more handsome and feels premium in a way no Fitbit wearable has done to date — and it layers on Google Pay and an on-board app store for extra functionality like Google Maps, weather, voice messaging and music controls.
Like Apple, Google is now powering its devices with its custom-designed chip, the Tensor G2. It yields extremely quick camera performance and fluid animations and responsiveness while extending the device’s battery life.
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