Not even Alphabet’s Google is immune from pressures in the online ad sector, as djtgallagher explains WSJWhatsNow
in the sector. Total advertising revenue grew 22% year over year to $54.7 billion, but still fell shy of the $55 billion expected by Wall Street. The main culprit was YouTube, where ad revenue of nearly $6.
9 billion fell about 8% short of the $7.4 billion analysts were expecting. YouTube’s ad revenue also saw substantial deceleration, growing 14% on year in the most recent quarter compared with 25% growth in the December period and 49% growth in last year’s first quarter.
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