Google is introducing Bard, its artificially intelligent chatbot, to other members of its digital family - including Gmail, Maps and YouTube - as it seeks to ward off competitive threats posed by similar technology run by Open AI and Microsoft.
Bard's expanded capabilities announced Tuesday will be provided through an English-only extension that will enable users to allow the chatbot to mine information embedded in their Gmail accounts as well as pull directions from Google Maps and find helpful videos on YouTube. The extension will also open a door for Bard to fetch travel information from Google Flights and extract information from documents stored on Google Drive.
The expansion is the latest development in an escalating AI battle triggered by the popularity of OpenAI's ChatGPT chatbot and Microsoft's push to infuse similar technology in its Bing search engine and its Microsoft 365 suite that includes its Word, Excel and Outlook applications. The decision to feed Bard more digital juice in the midst of a high-profile trial that could eventually hobble the ubiquitous Google search engine that propels the $1.7 trillion empire of its corporate parent, Alphabet Inc.. Google contends it dominates search because its algorithms produce the best results. It also argues it faces a wide variety of competition that is becoming more intense with the rise of AI.
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