Google's AR announcements at I/O are just the first step in its plan to monetize the technology:
This is an excerpt from a story delivered exclusively to Business Insider Intelligence Apps and Platforms Briefing subscribers.At Google's annual I/O developer conference, the company announced a number of new AR features that will be integrated into its core mobile offerings — Search and Maps.to Search that will give users the ability to view objects or products in AR.
Adding AR features in both Search and Maps allows Google to improve the consumer experience by using a technology that's being adopted in growing numbers. Business Insider IntelligenceAs more users flock to take advantage of Google's new features, it could help promote the company's services to businesses that want their AR experiences to be featured in both Search and Maps.
Google's integration of AR into its core apps enables the tech giant to familiarize its users with its take on the tech and gain valuable insights into what they want from their AR experiences. Google could lean on consumer familiarity to monetize its AR endeavors with a physical product, like an AR headset; annual AR headset shipments are expected to near 2.
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